Mahindra Maha Bolero Pick-up Refresh Launch

•

Concept | Direction | Videography | Design

The contest was designed to create awareness around the Maha Bolero Pik-Up by using the exclusive video shot with Manoj Bajpayee.

Create an immersive experience on a mobile device to communicate new vehicle features that are hard to miss and make them shareable for virality.

Collect the intent of prospects and add more leads to nurture in the system.

Maha Strong Maha Bolero Pik-Up Pratiyogita

Solution:

The landing page design was evaluated to work effectively on low-end smartphones and at numerous resolutions.

The question in the quiz is about the features of the vehicle. This ensured that a key goal was achieved.

For regional convenience, the page has been rewritten in nine different languages.

Salient Features:

The responses were mapped back to a customer database to identify the participants.

The video had a WhatsApp button and a website link for users to click and share or visit the website.